Domain Name: What is this?
In very simple terms, a Domain Name is like a street address but for a website. If the address is not proper it is hard to be located. For example the Domain Name for Google is Google.com and the Domain Name for YouTube is YouTube.com. The use of a domain name is to help a person get straight to the location and access a website.
Choosing an appropriate name:
It is very important to choose a domain name which is relevant to the kind of business or services being provided. Although this is a slightly mind boggling exercise, but it shows results if it is done right. A lot of thought should be put into create this name as this is what is going to reflect the website for the business. Hence it needs to satisfy the search made by the customer and the search engine which maybe a means of locating the site. It is nice to have a keyword in the domain name.
A good example would be of yourbookstore.com for a books store. Nowadays it's very hard to get a domain name. Sometimes even a combination of words in the domain name is a good way to beat this. It has to be unique.
A good domain name should feature the following:
a) It represents the business identity: A cleverly made domain name is relative and should be easy to remember with the associated business.
b) Helps to create external links: A good domain name attracts customers more and helps get a better ranking leading to more relevant traffic and potential buyers.
c) Should be able to play a significant role in a blog logo: A good domain name should be able to identify business identity and should be able to promote the brand.
d) It is good to have a short and snazzy name. Keeping it to fewer than 13 letters is ideal: This minimises the possibility of misspelling the address by the user and this helps in keeping the continuity of the brand.
e) The domain name should not be hyphenated. This could attract a penalty. Don't try duplication, it won't work. These kinds of names are easy to forget and sometimes may even lead the customer to a competitor's site if the hyphens are not used right. It also happens that if a site is recommended by word of mouth, generally the hyphens are left out.
Get a good name. It might become famous associated name. Good luck.
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